The Ark of Taste aims to rediscover, catalog, describe and publicize forgotten flavors. It is a metaphorical recipient of excellent gastronomic products that are threatened by industrial standardization, hygiene laws, the regulations of large-scale distribution and environmental damage.

Ark products range from the Italian Valchiavenna goat to the American Navajo-Churro sheep, from the last indigenous Irish cattle breed, the Kerry, to a unique variety of Greek fava beans grown only on the island of Santorini. All are endangered products that have real economic viability and commercial potential.